Content and Communication Manager

About SkinVision:

SkinVision is a pioneering AI scale-up on a mission to save 250,000 lives in the next decade by transforming early skin cancer detection. Our flagship mobile app uses advanced AI to assess skin lesions and connect users efficiently with the healthcare system. With over a million users and 30,000 new users every month, we are rapidly scaling our impact. Join our purpose-driven, international team at the forefront of innovation in dermatology.

Position Overview:

As our Content & Communications Manager, you’ll be at the heart of SkinVision’s story: crafting, shaping, and sharing it across every channel and touchpoint. From compelling top-of-funnel campaigns and inspiring educational content to clear in-app messaging and impactful partner communications, you’ll lead the full content lifecycle with creativity and precision.

You’ll be the guardian of SkinVision’s voice: setting the tone, raising the bar, and ensuring our content connects, engages, and converts while staying true to our clinical credibility and brand integrity.

Key Responsibilities:

Content Strategy & Planning

- Develop and lead a unified content strategy across:

•  Website and our blog/article (WordPress)

•  Social media (Focus channels: Instagram, LinkedIn)

• App stores (Google Play / App Store listings, visuals, ASO)

•  In-app content (onboarding, educational tooltips, push copy)

• Partner websites and external channels (co-branded placements, guest posts, content toolkits)

-Build and manage a multi-channel editorial calendar tied to campaign, product, and brand.

-Define content types, audience journeys, tone-of-voice applications, and KPIs for each platform.

-Coordinate localization, translation, and regional content planning with internal and external teams.

Content Production & Execution

-Manage content production across formats:

• Web content: articles, blogs, different type of content blocks

• Social media content (copy, carousels, short and long form videos)

• Campaign assets (landing pages, email copy, email assets, testimonials)

• App store listings and updates

• App content: overall copies, including but not limited to: onboarding, activation, educational content, alerts + reminders

-Oversee the full content lifecycle: briefing → producing → stakeholder review → QA → publishing.

-Collaborate and manage required freelancers, such as graphic+motion designers, copywriter, translator, and video editors.

Content Governance & Brand Quality

-Ensure all content adheres to:

• SkinVision’s brand guidelines, tone of voice, and visual style

• Regulatory and medical communication standards

• Accessibility and localization best practices

-Maintain, evolve, and educate teams on the content style guide and production

-QA all outgoing content: web, app, social, or external-facing before it goes live

Website Management

-Lead the content structure and strategy for skinvision.com

-Ensure site content is up-to-date, well-structured, mobile-optimized, and conversion-friendly

-Manage global and local content blocks, categories, and SEO elements

-Manage the production of SkinVision articles / blogs to drive quality traffic, notably from SEO

-Identify and fill gaps across the content funnel, from education to conversion

Social Media Management

-Define SkinVision social media strategy

-Plan and execute social media content (organic and support for paid)

-Manage asset production, and performance optimization

External Content & Partnerships

-Create, adapt, and manage co-branded or syndicated content for partner platforms

-Collaborate with external partners, clinic, and research partners to create or approve:

• Educational articles, landing pages, press features

• Use-case content and testimonials

• Co-branded campaigns and announcements

-Ensure all external content reflects SkinVision’s standards and message

Performance & Optimization

-Define success metrics for each content channel (e.g., engagement, traffic, CTR, downloads)

-Monitor analytics (GA4, app stores, social) and report on content performance

-Use data to iterate content strategy, formats, and channel focus

Key Qualifications:

• 5-7 years of experience in content, communications, or digital editorial roles.

• Fluent in English and Dutch (both are mandatory). Additional language skills, especially German is considered a plus.

• Strong portfolio spanning web, app, social media, and/or partner content strategy.

• Proven ability to manage and implement cross-platform content strategies in the most efficient way.

• Strong writing, editing, and messaging skills, especially in health, science, or B2C tech.

• Deep understanding of brand tone, editorial standards, and structured content

• Vast experience in collaborating and managing designers, agencies, freelancers, and stakeholders (internal and external)

• Familiarity with SEO, accessibility, and content localization

• Excellent project management skills is a must

What We Offer

• Opportunity to make a significant impact on a mission-driven company.

• A collaborative and innovative work environment.

• Opportunities for professional growth and development.

• Regular team events, including weekly drinks.

• Hybrid work setup: 3 office days with a healthy lunch and 2 days remote.

• L&D/pension allowance; commute allowance

• A dynamic scale-up environment with over 25 nationalities