Growth and Performance Marketing Specialist

Growth and Performance Marketing Specialist

About SkinVision

At SkinVision, we're revolutionizing how people monitor and manage their skin health through our innovative mobile app. Our mission is to empower individuals with tools to detect skin cancer early, reduce unnecessary visits, and make the healthcare system more efficient, with the ultimate goal of saving lives. We're passionate about making a positive impact, and we're looking for a driven Growth Marketing Specialist to help us scale our app and expand our reach.

Position Overview

We are seeking a dynamic and analytical Growth and Performance Marketing Specialist with a strong background in mobile app growth marketing and conversion optimization. This individual will collaborate closely with the Marketing Manager to drive the growth of our app by optimizing user acquisition, engagement, and retention strategies. The ideal candidate will have hands-on experience in mobile marketing, app funnel analysis, and growth hacking techniques that drive app performance. While the role requires a solid understanding of growth and performance marketing, it also involves direct execution with excellence. If you're passionate about data, conversion metrics, and finding creative ways to grow a mobile app, this role is for you.

Key Responsibilities

• SEO Optimization: Develop and execute SEO strategies to improve app visibility and organic search rankings in app stores and search engines.

• Digital Paid Advertising: Plan, execute, and optimize digital ad campaigns (Google Ads, Facebook Ads, etc.) to drive app installs, user acquisition, and conversions.

• Mobile App Conversion Optimization:

  • Analyze the app funnel and identify key areas for improvement to maximize conversion rates from installs to active users and paying customers.

  • Implement and test conversion optimization strategies across the app, including onboarding flows, in-app messaging, and retention tactics.

• Consumer Engagement Channels:

  • Manage and optimize email marketing campaigns targeting specific user segments.

  • Oversee in-app communication, including push notifications and in-app messaging, to drive user engagement and retention.

• Growth Hacking: Identify and execute new growth opportunities, leveraging creative and data-driven approaches to boost app performance.

• Campaign Performance Reporting: Monitor, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.

• Managing Freelancers and Agencies: Oversee relationships with external freelancers and agencies, ensuring that their work aligns with our growth objectives. This includes setting clear expectations, managing timelines, providing feedback, and ensuring that deliverables meet quality standards. Collaborate with them to execute campaigns effectively and optimize performance.

Key Qualifications

Experience

• 3 - 5 years of experience in growth marketing, specifically in mobile app businesses.

• Proven track record of running successful SEO campaigns, digital paid ads, and consumer engagement channels for mobile apps.

• Demonstrated experience in mobile app conversion optimization, with a deep understanding of mobile marketing principles and funnel analysis.

Skills

• Strong understanding of mobile app marketing, including ASO (App Store Optimization).

• Expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and digital ad platforms (Google Ads, Facebook Ads, etc.).

• Hands-on experience with CRM tools and mobile app communication platforms (e.g., Braze, Moengage, CleverTap) for push notifications, in-app messaging, and email campaigns.

• Proficient in data analysis and A/B testing, with a deep understanding of app analytics tools (e.g., Branch, Mixpanel, Adjust, Looker).

• Strong copywriting and content creation skills to craft compelling messages across various channels.

• Strong Project Management Skills: Proven ability to manage internal and external projects, ensuring timelines are met and deliverables align with goals. Skilled in coordinating teams, prioritizing tasks, and maintaining clear communication with stakeholders.

Mindset

• Data-driven and analytical, with a passion for testing and optimizing campaigns.

• Creative problem-solver with a growth hacking mentality, always looking for new ways to drive app performance and conversion rates.

• Collaborative team player with strong communication skills and the ability to work in a fast-paced environment.

• Ownership and Proactivity: Demonstrates a strong sense of ownership and accountability, capable of working independently, driving initiatives without needing constant direction, and proactively identifying opportunities and solutions.

• Curiosity and Exploration: Eager to explore uncharted territories, constantly seeking new opportunities, ideas, and innovative approaches to drive growth.

What We Offer

• Opportunity to make a significant impact on a mission-driven company.

• A collaborative and innovative work environment.

• Competitive salary and benefits package.

• Opportunities for professional growth and development.

• Flexible working arrangements.

• A dynamic scale-up environment with over 25 nationalities and a balanced 50/50 male-to-female ratio.

• Thursday drinks, monthly dinners, and an annual ski trip if targets are achieved.

Not sure if you’re qualified?

Research shows that men apply when they meet about 60% of the criteria, while women apply only when they check every box. If our mission energizes you and you want to help accelerate SkinVision’s growth, please apply—even if you don’t meet every requirement. We’d love to see if you’re a good fit.

Next Steps

Ready to transform skin health through technology? Submit your application on our website, and we’ll be in touch. At SkinVision BV, we value diversity and welcome applicants from all backgrounds. Join us on this exciting journey to make a difference in skin health.