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Growth Product Manager

  • Hybrid
    • Amsterdam, Noord-Holland, Netherlands
  • Product Development

Job description

As the Growth Product Manager, you’ll own the end-to-end growth lifecycle for the SkinVision app and digital products. Your mission: to drive new user acquisition, optimize conversion funnels, enhance engagement, and boost retention. Using data-driven insights, you’ll continuously iterate our growth approach, identifying the most effective channels and tactics to maximize user lifetime value.

Your Impact:

  • Expand User Reach: Drive growth in new user signups, bringing early skin cancer detection to a broader audience.

  • Optimize Conversion: Improve onboarding and user flows to convert more users into active, engaged customers.

  • Enhance Retention: Implement strategies that increase user engagement and reduce drop-offs.

  • Data-Driven Efficiency: Use analytics to refine growth tactics, reducing acquisition costs and boosting ROI.

  • Promote Health Outcomes: Support SkinVision’s mission by fostering proactive skin health and early detection.

Why SkinVision?

  • Be part of a team that uses technology for good, envisioning a future where advanced skin health solutions are universally accessible.

  • Our app has already flagged thousands of potential skin cancer cases, facilitating timely medical interventions. By joining us, you're not just developing an app; you're contributing to global health and saving lives.

  • SkinVision offers a vibrant, collaborative work environment, state-of-the-art technology, and the chance to make a real difference.

  • A dynamic and rapidly growing scale-up in Amsterdam.

  • Competitive salary and additional benefits.

  • And obviously: unlimited skin checks for you, your family and your friends

We're Looking for Someone Who:

  • Thinks Strategically and Acts Decisively: You’re a strategic thinker who can translate big-picture goals into actionable, measurable growth plans.

  • Is Passionate About Health Tech and Mission-Driven: You’re motivated by the opportunity to make a difference, using your skills to promote early detection and proactive skin health.

  • Adapts Quickly and Learns Constantly: In a fast-evolving industry, you stay updated on trends and bring a curious, growth-oriented mindset to every challenge.

  • Thrives in Cross-Functional Teams: You excel in collaborative environments, working seamlessly with marketing, engineering, design, and customer success teams to drive growth.

Key Responsibilities:

  • Develop and execute strategies to grow new user signups and active user base.

  • Analyze product metrics, user behavior data, and cohort trends to identify growth opportunities.

  • Design, test, and optimize campaigns for user acquisition, onboarding flows, in-app experiences, and retention tactics.

  • Collaborate closely with marketing, engineering, design, and customer success teams to deliver impactful growth initiatives.

  • Track growth metrics, develop growth roadmaps, and report on performance to leadership.

  • Keep current with industry trends, competitive insights, and best practices in mobile app growth.

Job requirements

Essential Skills:

  • 5-6 years of growth-focused product management experience, preferably in mobile or digital health.

  • Proven record in driving user acquisition, engagement, and retention for mobile apps or digital platforms.

  • Strong analytical skills with experience in experimentation and deriving actionable insights.

  • Proficiency in growth marketing tactics, A/B testing, funnel optimization, and user experience design.

  • Collaborative and cross-functional experience with engineering, design, marketing, and operations teams.

  • Familiarity with mobile app development, analytics platforms( looker), and growth marketing tools( Ahrefs,Braze,Google optimize,Amplitude, Mixpanel etc).

  • Project management skills with a demonstrated ability to prioritize initiatives, manage cross-functional timelines, and execute growth projects effectively.

  • Conversion Rate Optimization (CRO) skills to enhance the effectiveness of landing pages, app store listings, and acquisition funnels.

  • Excellent problem-solving and communication skills.

Desirable Skills:

  • Experience in the healthcare or medtech industry.

  • Experience with growth hacking techniques and identifying unconventional growth channels for rapid user acquisition.

  • Knowledge of digital health regulations and user privacy best practices.

  • Familiarity with design thinking and user-centered product development.

  • Experience working in international markets and a nuanced understanding of regional growth challenges and user behaviors.

  • Familiarity with App Store Optimization (ASO) to improve app visibility and conversion on major app platforms.

  • Knowledge of behavioral psychology and user retention strategies for creating habit-forming product experiences.



Qualifications:

  • Bachelor’s or Master’s degree in a relevant field (e.g., Product Management, Business, Data Science) is a plus.

  • Certifications in Product Management: Certification from recognized institutions, such as Product School, General Assembly, Pragmatic Institute, or similar, 

  • Professional Certifications in Analytics or Growth Marketing: Certifications such as Google Analytics, Growth Marketing (Reforge, CXL), or similar can be advantageous.

Are you ready to use your skills to make a lasting impact in healthcare? Apply now to become a key player in our mission against skin cancer. Your work at SkinVision will transform lives.

Be a part of our visionary team at SkinVision. Let your talent in Product management be your contribution to fighting skin cancer. Together, we can create a meaningful difference in healthcare. Join us now and lead the way in digital health innovation.

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